Wednesday, May 21, 2008

Ideal Bite: Helmet Hair Day - Fitness Week


Helmet Hair Day - Fitness Week


Ideal Bite
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May 14, 2008

BANG FOR THE BITE


If 10,000 Biters bike once a week (to the store, to work, to the bar...one way), in a year we'll save enough gas to drive from SF to NYC 537 times, roundtrip.


COCKTAIL FACTOID

BUI? In Feb. 2007, a TN woman was arrested for biking under the influence...on a stationary bike at her gym.


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What's worse than the cowlick you get from protective headgear?

The Bite
Global warming - by a hair. If you can get past the untamable 'do issues, this Friday is National Bike to Work Day, so grab something with pedals and imagine a fitter world with less pollution (albeit in need of some major coiffure).

The Benefits

  • Less (h)air pollution. Every gallon of gasoline we burn creates about 20 pounds of climate change-causing CO2.
  • Shaping up. Casual biking burns about 173 calories per hour.
  • Saving up for a blowout with Antoine. A typical U.S. family spends nearly $8,000 per year operating a car, while a bike might cost $50 for an annual tune-up.
  • Looking cooler than a faux-hawk circa 2001. We've got some bike accessories to offset your matted mane.

Personally Speaking
Jen burns a few extra cals by carting Cricket around on the back of her Xtracycle.

Wanna Try?

Enter to win $200 at Tees for Change by inviting your non-Biter friends to join Ideal Bite in the next 24 hours - smaller pool, bigger chances.

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