Wednesday, March 26, 2008

Ideal Bite: The Fizz Biz


The Fizz Biz


Ideal Bite
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Mar 26, 2008

BANG FOR THE BITE


If 10,000 Biters make their own soda at home, we'll keep 6,000,000 aluminum cans outta the waste stream each year.


COCKTAIL FACTOID

Each year, Americans drink more carbonated soft drinks than juice, sports drinks, coffee, and tea combined.


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What's more profitable than selling soda?

The Bite
Not much. Soft drink markups are so high that if we didn't loathe disposable containers so much, we'd probably have a go at creating the next Fanta. 'Til then, we'll make our own soda, sans cans or bottles, thankyouverymuch.

The Benefits

  • Liquid-asset raising. A glass of DIY soda can cost just a couple dimes after the initial investment, versus, say, a $1.29 medium Coke at a fast food restaurant.
  • Less container waste. Making soda at home saves transport energy, plus it takes a lotta energy to mine aluminum for cans and produce plastic for bottles (even recycled ones).
  • It's fast and easy. Even faster and easier than making coffee.
  • It can be healthier, since you get to decide what goes into the bevvies (maybe skip the corn syrup in favor of an alternative sweetener).

Personally Speaking
Even nonsoda-drinkers on the team liked the sparkling water with lemon we whipped up using the Soda-Club gizmo.

Wanna Try?

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